11:00 AM - 1:00 PM
Your Story Matters: How to Develop a Strong Personal Brand for Fundraising Career Success
It’s been said that “people give to people”. Two essential elements of effective fundraising are, therefore, telling a compelling story and connecting with supporters. To inspire, engage and activate supporters, we must share stories that integrate our unique value proposition or “special sauce” and convey why it matters to our organization and, more importantly, our supporters. In this interactive session, Liz will guide you through her distinctive Liz Ngonzi Transforms personal branding and storytelling approaches. She will help you achieve greater clarity about your purpose and tell compelling stories that will increase supporter engagement, fundraising support, and your organization’s impact.
Speaker: Elizabeth (Liz) Ngonzi, CFRE
Speaker Bio: Founder / CEO, The International Social Impact Institute | Adjunct Assistant Professor, Heyman Program for Fundraising and Philanthropy, New York University
Liz Ngonzi is a New York-based international executive coach, speaker, social entrepreneur, and educator who helps purpose-driven leaders and organizations worldwide to clarify, develop and share their stories to increase their impact.
As an international executive coach and public speaker, through her firm, Liz Ngonzi Transforms, she enables purpose-driven leaders worldwide to define and tell their stories, accomplish their objectives, and align their paycheck with their purpose. She addressed audiences at Cornell University; the International Fundraising Congress; and the JCC Association of North America, among other venues.
She is also the founder and CEO of The International Social Impact Institute, which — through initiatives with GivingTuesday, the King Baudouin Foundation US, Nelson Mandela University in South Africa, and others — works to “level the playing field” for social impact leaders from communities of color and other traditionally underserved and marginalized communities both in the US and around the world. They do so by providing access to resources, knowledge and networks that will enable those leaders and their initiatives to thrive.
As an award-winning adjunct assistant professor of fundraising at the Center for Global Affairs at New York University, she teaches Digital Storytelling, Innovation and Fundraising, and Planning and Executing Virtual Events and Fundraisers that Inspire and Activate Support, both of which are part of the professional certificate program in Digital Fundraising she recently developed. Additionally, Liz has served as a trainer for organizations such as Candid and Vital Voices Global Partnerships delivering courses and training to thousands of professionals from organizations on six continents, teaching them how to activate their supporters through effective storytelling and fundraising.
Liz holds a bachelor's degree in Information Systems from Syracuse University and an MMH degree from Cornell University.