Wednesday, September 16, 2020

Join NCGPC and special guest, Dr. Russell N. James III, for a virtual presentation about the ancient art of storytelling, the newer science of bequest fundraising, and how to do both better. Help NCGPC kick off our 2020-2021 programming year on Wednesday, September 16, 2020, from 11:30 am - 1:00 pm. NCGPC members are invited to join Professor James for a Q&A after the presentation from 1:00 - 1:30 pm.

Handout

Using Storytelling in Legacy Fundraising: New Findings, Ancient Origins, and Practical Tips

Connecting with the donor’s life story in the right way can be a powerful trigger for legacy giving. But, how do we do that? Professor James shows how understanding the ancient origins and the latest research findings leads to simple, effective, practical techniques that anyone can use to more effectively encourage gifts in wills.

Moderator: Russell N. James III, Professor
Moderator Bio:Russell James, J.D., Ph.D., CFP® is a professor in the Department of Personal Financial Planning at Texas Tech University where he directs the on-campus and online graduate program in Charitable Financial Planning (planned giving).